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Saab comes from Scandinavia, an area renowned for its natural beauty, high-quality design and precision engineering - not to mention a history of social and environmental responsibility. So it's no surprise that Saab continues this tradition of excellence by producing cars with progressive, distinctive design, responsible performance and excellent safety ratings.
The company was originally founded as an aircraft manufacturer and this heritage continues to inspire us. Our philosophy of building the car around the driver has resulted in cockpit-like interiors and turbo-powered engines that deliver sporty handling. As one of the world's smaller car companies, we are free to challenge convention. Some innovations, such as taming the turbo for use in production cars, were revolutionary. Others, including heated seats and vanishing cup-holders, just make driving more pleasurable. One of the most recent examples of Saab's dedication to innovation is the launch of the environmentally friendly Saab BioPower engine fuelled by renewable bioethanol (E85).
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